What do you like best, relaxing or active vacations?

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Internationally, 59 percent of people prefer a relaxing vacation, while 35 percent prefer an active one . Brazil, South Korea and Japan lead for favoring relaxing vacations; Italy, France and Spain lead for active holidays

In a 17-country online survey conducted by GfK, well over half (59 percent) of people say they prefer a vacation “where I relax and take it easy”. This compares to just over a third (35 percent) who prefer “an active vacation where I do or see lots of things”. Only six percent are not sure which type they prefer.

Internationally, there is next to no difference between men and women in these preferences. Men are potentially very slightly more lazy in their holiday choice than women – standing at 60 percent of men preferring a relaxing vacation, compared to 58 percent of women. But for active holidays, men and women stand neck and neck at 35 percent each.

Source: GfK survey among 22,000 Internet users (ages 15+) in 17 countries – rounded
© GfK 2017 | Preferred vacation type

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