F25 + C35 + B10 + P2 + Q + Br + D7 + S + W + ½H = Hotel Perfection

Spread the love


The internet and smartphone age has given power to the people when it comes to hotel reviews, as Hotels.com® reveals the formula for the perfect hotel stay, based on 148 million comments from millions of customer reviews.

With over 25 million guest reviews on the Hotels.com site, a deep-dive into the data from 2016 delivers the right formula for the perfect hotel stay.

F25 + C35 + B10 + P2 + Q + Br + D7 + S + W + ½H = Hotel Perfection

Where:
F = How friendly are the staff
C= Perceived cleanliness of the room
B= How comfortable is the bed
P= Perceived Reasonable Price
Q= Quietness of the room
S = Swimming pool
Br= Breakfast is included
D = Location/Walking distance/access
W = Free WiFi
H= Hot drink available to make in room
HP = Overall hotel perfection

Helpful staff more important than wifi

The research shows it’s the simple things that create hotel perfection, with luxurious extras seen as the cherry on the cake. The data revealed that cleanliness and comfort are 35 times more important than an extravagant breakfast, a luxurious pool or a deluxe coffee machine in your room. And surprisingly, in this connected world, the impact of friendly and helpful staff is 10 times more important than free Wi-Fi.

“While we all dream of luxurious hotels and sun-soaked beaches, in fact the things we value most when selecting a hotel tell us something far more fundamental about the human condition,” said consumer psychologist, Dr. Simon Moore, who led the research.

“The analysis of over 148 million review comments from Hotels.com customers highlight that the main factors that guests really care about relate to their unconscious, basic human needs. From a psychological stand-point, risks and discomfort out-weigh comparative positive benefits five to one, so it’s no wonder travelers pay more attention to the fundamentals such as comfort and cleanliness over lavish pools and fine-dining.

Feeling connected

“Cleanliness and comfort fulfills our need for relaxation, safety and security. A good location fulfills our needs to feel connected to others and that we have somewhere we can escape to in times of such need. The fact that staff friendliness plays such an important role in guest satisfaction shows that, as intrinsically social creatures, we love to be greeted with a smile and a chat. It makes us feel welcome and part of the group.”

(Source: Hotels.com)

You may also like...

Leave a Reply

Your email address will not be published. Required fields are marked *