Almost half a billion tourists visited Europe last year
International tourist arrivals to Europe reached almost 500 million or 40% of the world’s total according to the ‘European Union Short-Term Tourism Trends’, a regular monitoring of EU tourism by the World Tourism Organization (UNWTO).
Despite many challenges facing Europe in 2016, tourism has once again shown extraordinary strength and resilience. 2016 was the 7th consecutive year of sustained growth for the EU-28 following the 2009 global economic and financial crisis, with 107 million more tourists than the pre-crisis level of 2008.
The 28 countries of the EU boasted a solid growth in international tourist arrivals of above 4% in 2016, exceeding the world’s average growth rate, and increasing by 21 million to 499 million.