Almost half a billion tourists visited Europe last year

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International tourist arrivals to Europe reached almost 500 million or 40% of the world’s total according to the ‘European Union Short-Term Tourism Trends’, a regular monitoring of EU tourism by the World Tourism Organization (UNWTO).

Tourists trying to pose with the tower of Pisa in Italy

Despite many challenges facing Europe in 2016, tourism has once again shown extraordinary strength and resilience. 2016 was the 7th consecutive year of sustained growth for the EU-28 following the 2009 global economic and financial crisis, with 107 million more tourists than the pre-crisis level of 2008.

Tourist succeeds in pose with tower of Pisa in Italy. (picture by Andy Hay)

The 28 countries of the EU boasted a solid growth in international tourist arrivals of above 4% in 2016, exceeding the world’s average growth rate, and increasing by 21 million to 499 million.


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