Airbnb surprises super bowl viewers with political ad #weaccept

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Airbnb surprised viewers of the Super Bowl game between the New England Patriots and the Atlanta Flacons with a politically charged ad.

The 30-second ad, shows many different faces in a split screen and the following words: “We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong. The world is more beautiful the more you accept,” followed by the hashtag #weaccept.The add seems like a reaction to Trumps travel ban. On the website of Airbnb the founders of the company released a statement:

“People who’ve been displaced, whether because of war or conflict or other factors, are acutely vulnerable to not being accepted. They are, quite literally, in need of a place to belong, which is why we’ve been inspired to take action. (…) Today we’re setting a goal to provide short-term housing over the next five years for 100,000 people in need.”

Read the complete statement of the founders of Airbnb.

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